Studio Journal

Notes on digital systems, design operations, marketing structure, and the decisions behind better digital work.

Susan Agudo 7/27/26 Susan Agudo 7/27/26

What Is Generative Engine Optimization (GEO) and Why Should Marketing Teams Care?

GEO explains how brands earn citations inside ChatGPT, Perplexity, and Google AI Overviews. See what it is, why it matters, and how to start.