Studio Journal

Notes on digital systems, design operations, marketing structure, and the decisions behind better digital work.

Susan Agudo 7/6/26 Susan Agudo 7/6/26

UI vs UX Design: What Enterprise Teams Need to Know (With Real-World Examples)

Learn the difference between UI and UX design, why enterprise teams need both, and how real-world examples from IBM and GOV.UK show the impact of aligning interface design with user experience strategy.

Susan Agudo 6/15/26 Susan Agudo 6/15/26

What Is Atomic Design?

Atomic Design is a foundational methodology for building scalable design systems. Learn how enterprise teams use Atomic Design to create modular, consistent digital experiences.

Susan Agudo 5/4/26 Susan Agudo 5/4/26

How UX Design Impacts Marketing Performance and Conversion Rates

UX design directly affects marketing performance by improving engagement, reducing friction, increasing trust, and helping more users convert across digital touchpoints.

Susan Agudo 3/23/26 Susan Agudo 3/23/26

Design Systems vs UX Strategy: What’s the Difference and Why You Need Both

Understand the difference between design systems and UX strategy and why enterprise teams need both to scale consistent, high-performing digital experiences.